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iN Studio,foundin search
Guy, Heidi — here's how I'd put iN STUDIO in front of the people who actually hire a studio like yours, and the plan I'd hand your team to build against.
Search usually gets ignored, or guessed at.
Most studios do one of two things with search. They ignore it, or they chase the same handful of obvious, highly competitive terms every other firm wants. Both miss the real opportunity — the specific, lower-competition searches the people who actually hire a studio like yours are typing into Google. You can't guess those terms. I find them through proper research, then build the structure to win them. I want to do that once for you, and do it right.
The right order pays off later.
A search strategy is not a campaign that spikes and then fades. When the work happens in the right sequence — research first, then structure, then content — every piece you publish helps the next piece rank faster. The shape below shows what that looks like over time.
The process, in order.
It's just me, not an agency — you'd work with me directly the whole way through. The first five steps are mine. The last one hands the work to your team so they can run with it without guessing.
Service "lands"
Map the studio into separate search territories. Each one becomes a destination on the site with its own audience and intent.
Keyword research
For each territory I pull every realistic term and score it in Ahrefs on difficulty, volume, traffic potential, and buyer intent.
Competitive intelligence
Look at the firms actually ranking — how strong they are, what they publish, and where the gaps sit. Real analysis, not a vanity report.
The SEO bible
One master document mapping every keyword to a page, listing every live competitor, and capturing the real questions searchers ask.
Site architecture & visual sitemap
The research turned into a clear, browsable plan: pages, clusters, and the internal linking that helps the whole site rank together.
Content briefs for your team
A brief for every page — angle, structure, target terms, internal links. Your writers produce the content and never start from a blank page.
How the work likely divides.
A working guess at how iN STUDIO's search footprint breaks down. The research confirms and prioritizes these — it does not assume them.
The deliverable is the plan.
The SEO bible
A complete keyword and competitor research workbook for iN STUDIO's market. It sits behind every decision that follows.
The visual sitemap & strategy
A clean, browsable site and content map you can read and approve — pages, clusters, and linking logic in one place.
Content briefs
A brief for every page so your team writes in the studio's voice while the structure does the ranking work.
Priority roadmap
What to build first and in what order, with a simple way to measure whether it is working.
This work delivers the research, the strategy, and the plan. iN STUDIO's team produces the content — now working from a plan instead of a guess.
Start here.
Arthur mentioned you're interested in SEO for iN STUDIO. I'd love to help — let's schedule a call. Talk soon, Jonathan.