Findable on purpose
SEO isn't a sprinkle. It's how the structure of a site meets the way people actually search. I work on the boring parts first, the crawl, the schema, the redirects, because that's where most of the growth lives.
- +A real technical SEO audit, not a generic checklist
- +A prioritized roadmap of fixes and content work
- +Monthly reports that read like a paragraph, not a PDF
- +Schema and structured data that actually validate
- ·Access to GA4, Search Console, and your CMS
- ·Permission to make small structural changes
- ·Patience, SEO compounds, slowly
What this actually looks like.
Technical first
Crawl, indexability, redirects, schema, Core Web Vitals. The plumbing before the paint.
Content architecture
Topic clusters, internal linking, URL hierarchy, designed so each page knows what it's for.
Monthly reporting
A short, dated note: what moved, what didn't, what to do next. No 40-page PDF.
Schema
Organization, Article, Product, Local, implemented correctly, validated, kept up to date.
Local SEO
For Toronto and GTA businesses: Google Business Profile, local citations, neighbourhood pages that don't feel grim.
Honest reporting
I'll tell you when a tactic stopped working. I'll tell you when you don't need me anymore.
How a project moves.
- 01
Audit
A real one. Crawl errors, indexation gaps, schema issues, content silos.
- 02
Plan
A short, prioritized roadmap: technical fixes first, content second.
- 03
Ship
I do the work, or pair with your team. Either way, I write the briefs.
- 04
Measure
GA4, Search Console, and a custom dashboard that survives the next platform change.
- 05
Iterate
Monthly check-in: what's ranking, what's slipping, what's next.
What I usually reach for.
Picked by what fits the project, not what's on the bookshelf.
- Ahrefs
- Google Search Console
- GA4
- Plausible
- Screaming Frog
- Schema.org
- Looker Studio
- PageSpeed Insights
Let's build something great.
A short paragraph about your site and where you want it to go is plenty.